Topicals are a safe way to start using cannabis products. Here is a great article we saw in Hempista.
Thank you Hempista for a great educational article!
A couple of years ago I had to be admitted into the ER because a fall I had taken had started some out of control swelling (I have autoimmune disease) and while I was being treated at the hospital they brought in another lady, an elderly lady that had eaten an entire cannabis cookie from a dispensary thinking that this would help her arthritic pain. She was in the bed next to mine I listened closely while the family spoke to the doctors there and told them that their elderly mom was a beginner with cannabis and was just trying to deal with her arthritis and had eaten one of these cookies and was now hallucinating. The woman sounded quite uncomfortable and I felt sorry for her. I would note however that I heard the doctors snickering about this and at no time was her life in danger. The doctors told the family that they see this all of the time, that she was not in danger, but that it would be mentally uncomfortable for a few hours until it wore off and would keep her under observation in the ER until she felt better.
Really, no matter how well a dispensary may educate someone purchasing edibles to err on the side of caution and take a tiny bite to start with, once that edible leaves the dispensary the consumer is going to do what they want to do and the consumer’s idea of what a “small bite” is will certainly vary as much as their tolerance and individual body chemistry.
I’m a huge advocate of external use cannabis spa products like marijuana lotions, salves and bath salts. They’re great for pain relief and have many beneficial skin properties; but the other aspect of cannabis topicals is that they are a great starting point for a beginner to have a positive experience with cannabis. So we have to start asking ourselves in the cannabis industry: How can we create a positive experience for the beginner? Cannabis lotions and other external use products appear to be completely absent from the discussions with dispensaries.
Cannabis topicals create trust and a positive experience for both new and experienced cannabis consumers.
But the problem is that topicals always seem to take a back seat at dispensaries. They’re typically thrown off to the side and never mentioned at all unless you know to ask for them and this is a real problem, especially in a new industry trying to appeal to new customers. This is a marketing problem and it starts with the old-school 420Bro mentality which unfortunately pervades even some of the best dispensaries. Sure, recreational cannabis is all about getting high and having a euphoric experience and that’s OK! And it is that positive experience and trust that will create a happy customer that returns for more!
One thing that is really missing from most dispensaries is the proper display of and demonstration of topical cannabis products. Would you buy cosmetics or spa products from the cosmetic department at Macy’s if everything were thrown into one pile and no one was assigned to demonstrate or even mention the products to you? Every dispensary needs an elegant topicals display and demonstration bar with lotion and salve samples and demonstrations of soaks and bath salts! And this should be the first place a cannabis beginner is guided to.
And as our industry matures better and more external use cannabis products will enter the marketplace that’s just good for business at a time when we want to attract more consumers, because topicals always create a positive experience!